Ensure KAM readiness

Key accounts are extremely important to companies in a sense of revenue growth potential and retention. But before initiating a KAM pilot program, check the organizational readiness. And more specifically your key account structure (at global and regional level) and resource allocation.
Sales operations, usually in collaboration with account-based marketing, must develop rules of engagement and governance mechanisms to ensure clarity of roles, shared responsibilities and program goals that apply to your direct sales or channel partners. #keyaccountmanagement #salesoperations #revenuemanagement #accountbasedmarketing