par Pierre-Olivier Vidon | Jan 15, 2021 | Change Management, Sales Performance
Key accounts are extremely important to companies in a sense of revenue growth potential and retention. But before initiating a KAM pilot program, check the organizational readiness. And more specifically your key account structure (at global and regional level) and...
par Pierre-Olivier Vidon | Jan 14, 2021 | Change Management
Define and implement a value-driven key account management (KAM) program requires a B2B organization significant investment of sales resources. It’s also require coordination of multiple customer touchpoints. But It’s worth it to do. According to the...
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