Trace your best itinerary to execute your sales strategy and win – “So you’re passionate? How passionate? What actions does your passion lead you to do? If the heart doesn’t find perfect rhyme with the head, then your passion means nothing. The OKR framework cultivates the madness, the chemistry contained inside it. It gives us an environment for risk, trust, where failing is not a fireable offense. And when you have that sort of structure and environment, and the right people, magic is around the corner.” (Bono, U2)

To take action properly and find the perfect rhyme, ask yourself the following questions:
– What is your winning aspiration?
– Where will you play?
– How will you win?
– What capabilities do you need?
– What management systems are required?


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