Create a KAM program

Define and implement a value-driven key account management (KAM) program requires a B2B organization significant investment of sales resources. It’s also require coordination of multiple customer touchpoints. But It’s worth it to do. According to the Harvard Business Review, customer satisfaction increases 20% within a few years of starting a key account management program. Profits and revenue, meanwhile, increases by 15%. Let’s dig into this topic in more details in the coming blogs. #KAM #keyaccountprogram #salesstrategy