A book to recommend « reinventing jobs, a 4-step approach for applying automation » from Ravin Jesuthasan & John W. Boudreau. Nearly all sales process optimization projects today are considering more automation and artificial intelligence use (#Einstein). But is it paying-off? Our answer is: yes, the combination human-machine can deliver efficiency but you need to precisely decide how, when and where to apply it! #automation#artificialintelligence#sales#processautomation#processoptimization#salesprocess